Enhance and enrich your story with elegant tools that empower audiences to truly engage.
Verse transforms static, solitary videos into dynamic, connected experiences that invite exploration. Learn why the world’s best storytellers use Verse to create award-winning digital content.
To introduce Jaguar’s first SUV in the American market, The Atlantic’s branded content studio leveraged Verse to combine dozens of original content components into one seamless, interactive experience exploring Britain’s enduring impact on US cultural trends.
Rarely do interactive content experiences feel this intuitive and flow so naturally, which is thanks in part to the use of Verse, an interactive video platform. After this series, I expect that we’ll start to see more top-tier publishers using their technology.
If you're already shooting video, this is a no-brainer. I think the way we've always done video is like a hammer and chisel and we're carving hieroglyphics, and this is an entire toolbox of different things. It unlocks so many possibilities.
People were watching it for 20, 22, 25 minutes, which is insane. I’ve been doing video for newspapers and magazines for ten years, and we’re lucky if people are watching it after the first minute and a half. So right then, I was like, something special is happening here.
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